If you’ve read our Mattress Store Marketing Guide, you know that a Google Business Page (officially called Google My Business, or GMB) is a critical component to being found online by potential customers.
When utilized correctly, it’s a powerful tool to grow your organic website traffic, reach more of your target audience, and ultimately grow your business.
Follow this guide and you’ll be able to do just that. It will allow you to quickly assess and optimize your GMB so you can focus on what you do best – selling mattresses.
Step 1: Create And Verify Your GMB
Visit business.google.com and follow the easy, painless instructions to create your GMB.
Note: There’s a possibility that your business already exists on Google (especially if you’ve been in business a while). If that’s the case, you’ll need to claim the GMB listing, rather than create it.
You’ll receive a postcard in the mail to verify you are the rightful owner of the business. Once you receive this postcard (within 5 days), follow the instructions to verify the business.
Step 2: Input Basic Information And Add Photos
Everything from here will be done within your Dashboard. When logged into your Google account, you can access your dashboard by going to business.google.com – here’s what it looks like:
This step is pretty self explanatory, but, nevertheless, important. Be sure ALL your basic information is filled-in and correct (name, address, phone number, website, etc.). This is done in the Info section.
Also, an easy and often overlooked step is adding photos. I know this seems trivial, but there is a positive correlation between GMB performance and having a minimum of 5 photos.
Note: There is a URL for “appointments”; I advise using this if you have a have a contact form on your website. All Mattress Store Web Design customers have a dedicated URL for this section available upon request.
Step 3: Select Business Categories
This is one of the most important steps, because it is a key influencer in your business getting into the “Local Pack” when someone searches for your services.
Getting into the Local Pack automatically gets you on the first page of Google – and over 50% of click-throughs on searches with local intent go to the Local Pack.
Here is an image of the Local Pack results for my search query “mattress store in roseville ca”:
You can see where “Mattress Store” is noted on the business listing – this is an actual category within your GMB, so be sure to make that your primary category.
Also select a handful of secondary categories. There’s a lot of choices here, so take some time to go through them or use “control + F” on this article to search for possible categories.
Here’s where you can add or edit your business categories:
Step 3: Secure Your Short Name
As of June 2019, you can secure a Short Name. This is a long-awaited feature that makes it easier for you to share your GMB profile with the public. You can find this in the Info section, as seen below:
After this, you can explore your GMB settings to see if there is additional information you might want to add.