Do you want to enrich your relationships, educate your audience, and create new leads? Do you want to do that without dumping thousands of dollars in print, media, and social advertising? Then run email campaigns.
Email marketing is the most affordable, effective way to engage with your audience. The value proposition is simple, so I’ll keep it simple – here’s a key comparison between Email Marketing and Facebook (small businesses’ primary channel for audience engagement) that supports investing in a focused and cared-for email marketing strategy:
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That’s not to say there’s no place for social media marketing – it certainly has its strengths, and is a necessity for all businesses.
Email marketing is one of the vital components to a synchronized digital marketing strategy, and brings tremendous benefits by engaging with your audience and generating leads.